Giving 110%

Does it bother anyone else when they here the term, "... gives a 110%"!? For me that seems to indicate that the norm is somewhat less than the whole. If a player gives a 110%, does that mean that they are not giving it their all the rest of the time? What about the rest of the team, does it mean that they are not pouring their heart and souls into whatever they are doing?

Now, I know that when we are giving our all (aka 100%) there are times when the results are not what we would expect, want, or what others expect, but it is still our all.

Anyway, that is my little rant for the day... God Bless
Verse for today:
Colossians 3 : 16-17, ESV
Let the word of Christ dwell in you richly, teaching and admonishing one another in all wisdom, singing psalms and hymns and spiritual songs, with thankfulness in your hearts to God. And whatever you do, in word or deed, do everything in the name of the Lord Jesus, giving thanks to God the Father through him.